The Ultimate Guide to Starting Your One Person Business: A 60-Day Action Plan

Are you ready to launch your own one person business? This comprehensive guide will walk you through a step-by-step action plan to earn your first $1,000 in just 60 days. From setting up your digital storefront to mastering audience engagement, this blog covers everything you need to kickstart your entrepreneurial journey.

Table of Contents

• 📚 A Mini Course
• 🛒 Set Up Your Digital Storefront
• 🧠 Deciding What To Teach And Sell
• 👤 Creating Your Profile
• 🔍 The Micro Skill Stack
• ✍️ Writing To Build An Audience
• 📈 How To Build An Audience With 0 Followers
• 💰 The Sales Process
• 🛠️ The Micro Offer
• 📊 The Micro Offer Framework
• 📝 Create A Qualifying Questionnaire
• 💬 The Art Of The DM
• 📅 The 60-Day Action Plan
• ❓ FAQ

📚 A Mini Course

Creating a mini course is a fantastic way to monetize your skills effectively. Think of it as a structured method to share your knowledge while also building a revenue stream. A mini course can range from a simple video series to a comprehensive guide that walks your audience through a specific skill or concept.

Here’s how to get started:

• Identify Your Niche: Focus on a subject you are passionate about. This should align with the topics you’ve identified earlier.
• Outline Your Course: Break down what you want to teach into digestible modules. Each module should cover a specific aspect of your topic.
• Create Engaging Content: Use various formats such as videos, slideshows, and written guides to keep your audience engaged.
• Set a Price: Research similar courses and set a competitive price that reflects the value you’re providing.

🛒 Set Up Your Digital Storefront

Your digital storefront is your online presence where potential customers can find you and your offerings. This can be a website, a social media profile, or even a marketplace platform. Setting it up is crucial as it serves as the first point of contact for your audience.

Here are some steps to consider:

• Choose the Right Platform: Decide if you want a website, social media page, or a marketplace like Etsy or Udemy.
• Ensure User-Friendly Design: Make navigation easy. Your audience should find it straightforward to access your content or buy your products.
• Optimize for SEO: Use keywords relevant to your niche to help people find you easily through search engines.
• Include Clear Calls to Action: Your storefront should guide visitors on what to do next—whether that’s signing up for a newsletter or purchasing a course.

🧠 Deciding What To Teach And Sell

Choosing what to teach and sell is an essential part of launching your one person business. It’s not just about what you know; it’s about what your audience wants to learn. Here’s how to pinpoint the right focus:

• Market Research: Explore trends in your niche. Use tools like Google Trends or social media insights to identify what people are interested in.
• Survey Your Audience: If you already have a following, ask them what topics they are interested in. Their feedback can guide your offerings.
• Analyze Competitors: Look at what similar creators are teaching and selling. This can spark ideas for your unique spin on popular topics.
• Test Ideas: Consider creating small pieces of content around different topics to see what resonates most with your audience.

👤 Creating Your Profile

Your profile is your personal brand’s first impression. It should reflect who you are and what you offer in a concise manner. Here’s how to create an impactful profile:

• Keep It Simple: Use a clean profile picture and a straightforward bio that highlights your expertise and what you offer.
• Use Keywords: Incorporate relevant keywords in your bio to improve visibility.
• Share Your Journey: Briefly mention your story or what led you to this point. Authenticity attracts followers.
• Add Links: Include a link to your digital storefront or latest offerings to drive traffic directly from your profile.

🔍 The Micro Skill Stack

In the realm of a one person business, mastering a few micro skills can significantly enhance your business potential. Focus on these two high-income skills:

• Writing: This is essential for creating engaging content, sales copy, and communication with your audience. It’s the foundation of your messaging.
• Sales: Understanding how to sell your products or services effectively can set you apart. This includes learning techniques to persuade and convert leads into customers.

By honing these skills, you will not only improve your content but also enhance your ability to connect with your audience, leading to increased sales and growth.

✍️ Writing To Build An Audience

Writing is the backbone of building an audience for your one person business. It’s not just about putting words on a page; it’s about communicating effectively and engaging your audience. You don’t have to be a seasoned writer; you just need to start writing. Here are some key points to consider:

• Short Posts: Create bite-sized content that can be shared on social media platforms. This includes tweets, Instagram posts, or TikToks that are under 300 characters or one minute long.
• Longer Posts: Develop in-depth content like blog posts, LinkedIn articles, or micro articles. These should provide valuable insights and build trust with your audience.
• Consistency is Key: Aim to post at least once a day for short posts and one to two times a week for longer content. This keeps your audience engaged and helps you stay top of mind.

📈 How To Build An Audience With 0 Followers

Starting from scratch can feel daunting, but building an audience with zero followers is entirely possible. Here’s a streamlined approach to get you started:

• Write and Share: Begin by writing short posts on platforms like Twitter. Use these posts to gauge interest and refine your ideas.
• Engage with Others: Comment on and share other people’s content. This builds relationships and encourages reciprocation.
• Leverage Existing Networks: Ask friends or family to share your content. Their networks can help broaden your reach.

💰 The Sales Process

Understanding the sales process is crucial for any one person business. Sales is not just about transactions; it’s about storytelling. Here’s how to approach it:

• Identify Pain Points: Recognize the challenges your audience faces. This helps you tailor your offerings to meet their needs.
• Illustrate Desired Outcomes: Show your audience what their life could look like after solving their problems.
• Offer Solutions: Present your services or products as the bridge between their current situation and their desired outcomes.

🛠️ The Micro Offer

A micro offer is a powerful tool for testing your market without needing a fully developed product. It’s a simple, low-risk way to start earning revenue. Here’s how to craft one:

• Define Your Offer: Consider offering four weekly one-on-one sessions for a price point around $1,000. This allows clients to experience value without a hefty commitment.
• Focus on Pain Points: Identify a specific problem that your micro offer addresses. This clarity will attract the right clients.
• Iterate and Improve: Use feedback from your initial clients to refine your offer into a more comprehensive product or service.

📊 The Micro Offer Framework

To effectively implement a micro offer, you need a structured framework. Here’s a simple guide:

1. Identify a Big Problem: Choose a significant issue your target audience faces, preferably related to health, wealth, or relationships.
2. Define the Desired Lifestyle: Illustrate what success looks like for your audience once their problem is solved.
3. Create a Unique Process: Develop a step-by-step framework that guides clients from their current situation to their desired outcome.
4. Name Your Process: A compelling name can create intrigue and draw potential clients in.

📝 Create A Qualifying Questionnaire

Creating a qualifying questionnaire is a key step in streamlining your client acquisition process. Think of it as a more interactive landing page that gathers essential information about potential clients while also serving as a filter for serious inquiries.

Here’s how to set it up:

• Choose a Form Tool: Utilize platforms like Google Forms, Jotform, or Typeform. Google Forms is free and user-friendly, making it a great starting point.
• Title and Description: Name your form “Work with Me One-on-One” and describe it with a compelling sentence about your unique process and the desired outcomes.
• Essential Questions: Include questions that gather vital information. Here’s a suggested list:
  • Name
  • Email
  • Social Media Handle
  • What are your biggest struggles? (Multiple choice)
  • Where do you want to be 30 days from now? (Multiple choice)
  • Are you serious about working together to achieve the desired outcome? (Yes/No)

This questionnaire not only helps you understand the potential client’s needs but also prepares them for the idea of payment, increasing the likelihood of conversion. Promote this link in your bio and within your content to attract more inquiries.

💬 The Art Of The DM

Direct messaging (DM) is a powerful tool for connecting with potential clients who already engage with your content. Instead of cold outreach, focus on warm leads—those who have shown interest in your posts or filled out your questionnaire.

Here’s how to master the art of the DM:

• Identify Your Audience: Reach out to people who comment on your posts, share your content, or DM you first. These individuals are already interested in your offerings.
• Start the Conversation: Pick up where the conversation left off, whether in comments or from your questionnaire. Ask open-ended questions to encourage dialogue.
• Provide Value: Share helpful insights or advice related to their struggles. This showcases your expertise and builds trust.
• Introduce Your Offer: After providing value, seamlessly mention your services. For example, “I offer a pack of four sessions to help you implement your unique process for $1,000.”

By focusing on providing value first, you increase the chances of a positive response and a successful conversion. Remember, the goal is to build relationships, not just close sales.

📅 The 60-Day Action Plan

Now that you have your foundational tools in place, it’s time to implement a structured 60-day action plan to kickstart your one person business. This plan will guide you step-by-step to reach your financial goal.

Here’s a breakdown of the action plan:

1. Create Your Profile: Don’t overthink it. Set up your profile and move on. It’s not going to magically boost your income.
2. Daily Short Posts: Aim for three to five short posts daily. This will help generate ideas and keep your audience engaged.
3. Weekly Long Posts: Write one to two longer posts each week. These should offer deeper insights and showcase your expertise.
4. Engage with Your Audience: Respond to comments, DM interested individuals, and promote your questionnaire regularly.
5. Promote Your Questionnaire: Include a link to your questionnaire in every long post and relevant content.
6. Manual Growth Efforts: Focus on building relationships rather than relying solely on algorithms. Engage with other accounts and collaborate.
7. Map Out Your Micro Offer: Define your services clearly and ensure they address a specific problem.
8. Send DMs Consistently: Aim for 30 DMs a week. This consistent outreach will help you build your network and client base.

Stay focused and committed to this plan. Remember, the journey of starting a one person business is a marathon, not a sprint. Your efforts will compound over time, leading to significant results.

FAQ

As you embark on your one person business journey, you may have questions. Here are some frequently asked questions to help clarify your path:

• How do I find my niche? Start by identifying your passions and skills. Research market demand and consider what problems you can solve.
• What if I don’t have an audience yet? Begin creating content around your expertise. Engage with others in your niche and leverage social media to build your following.
• How do I handle objections during sales conversations? Listen to the concerns of potential clients and address them empathetically. Provide value and reinforce the benefits of your offer.
• Is it necessary to have a website? Not initially. A qualifying questionnaire can serve as an effective alternative to gather leads.
• What if I don’t reach my $1,000 goal in 60 days? Reassess your strategies, gather feedback, and adjust your approach. Persistence is key in entrepreneurship.

With the right mindset and strategies in place, you can achieve your goal of starting a successful one person business. Embrace the process, learn from your experiences, and keep moving forward.